What is Content Marketing? Advantages and Challenges
In contrast to classic advertising methods that quickly deliver a short message, Content Marketing offers completely unique approach to engaging with potential customers. Effective Content Marketing builds your audience by presenting relevant, attractive content on a regular basis.
Creating and distributing content that your audience finds useful, can increase your brand awareness and establish a relationship of trust with potential customers.
Obviously you have to create your content in a way that sends the right message for your niche in order to inspire and engage your audience. Remember, the goal of this marketing method is to earn your audience’s trust. And that is the most important difference compared to classic advertising that doesn’t target a specific, relevant audience.
Banners, pop ups and tv commercials are considered annoying by the vast majority of viewers. Since Content Marketing is its nature attracting people who are interested in your business, it is much easier advertise your products or services.
Content Marketing is a long term strategy because you have a slow start and you need to
dedicate time to build an audience. That’s why you also need the right strategy to avoid
wasting time and money.
Here are some of the different ways to create and distribute content:
-Content on your homepage. That can be blog posts, images or infographics and a
combination of those elements.
-Social Media can help you build an audience for free if you prefer to do it organically.
-Videos: Platforms like Youtube and Vimeo are excellent to distribute content. Youtube in particular is the 2nd biggest search engine worldwide, so make use of it to increase your range and visibility.
All this content has to be structured adhering to SEO standards. Maybe the biggest challenge when you produce content is to find subjects that will fulfil the expectations of your audience. That requires research and following trends on social media.
Come up with a Strategy
It is essential to carefully plan the production of your content if you want your marketing campaign to be successful.
Pay attention to these points:
-Optimize your content. Keep it fresh and relevant.
-Try to keep your expenses low
-Publish attractive offers for your customers
-Post content regularly
Common mistakes with Content Marketing
Because Content Marketing is a long and versatile endeavour many businesses find it difficult to come up with a consistent strategy. bOne of the most common mistakes is trying to achieve many goals at the same time or quickly switching from one goal to the other.
On the other hand, many businesses underestimate Content Marketing and resort to conventional marketing methods. A successful Content Marketing campaign can raise your business in the search results.
If you don’t know anything about Content Marketing, or don’t know enough, consider learning more the advantages this marketing method gives you.
Here are some of the problems you can solve:
-Increase your organic reach
-Increase brand awareness
-Establish trust with your customers
We would be glad to help you plan a strategy suitable for the characteristics of your business. Together we can produce content that will attract your target audience and invite them to learn more about your business.
After all, Content Marketing is much more than just presenting a product or service.
Our e- Commerce Agency will help you to combine high quality content with relevant keywords for you ranking in the search engine results, while you are free to concentrate your every-day tasks.
Content Marketing from eBakery
We offer a FREE consultation so we can discuss your ideas and goals, have a look at your
business and think of an effective strategy. Use this opportunity to learn more about everything our Agency has to offer.