eBay SEO - Hero Images

What are Hero Images?

What applies on Amazon can be partially applied on your eBay SEO as well. This is the case when it comes to so called eBay Hero Images.
Hero images differ from classic product images with the necessary information they contain in the empty space around the product itself.

Our article and video can teach you to create your own Hero Images:

Why are eBay Hero Images useful?

Hero Images can make the shopping experience for the smartphone generation much easier. A phone screen has less space to include the most important information, which makes the customer to constantly scroll down. That’s not exactly user friendly.

Instead, it would be better to include a variety of information within just one image so that the customer doesn’t need to scroll down to the description.

What questions should Hero Images answer?

As check list here the following 4 questions that an eBay SEO Hero Image should answer in the best
case.

  • What’s the brand of the product?
    Brands establish trust, stand for quality and stand out from no-name products.
  • What is it about?
    Wether you’re selling a phone, flashlight or razors, your image should clearly show the
    product without the need of a text.
  • How do I use it?
    Specific instructions for the use of your product often raise the unique selling
    proposition of the product.
  • What’s the quantity?
    This is not about the quantity of your product but the quantity included in your listing.
    For example 60 pills per package or 100gram for a bar of soap.

Create your first Hero Image

Finally, we give some tips on how to make your Hero images. For additional material besides the product itself, we’re using the websites Pixabay and Unsplash. To bring everything together the best free Photoshop alternative would be Canva.Using Canva you can add different pictures, graphics and texts. With some basic design knowledge you can transform everything into your Hero image in a short time.

If you don’t know how to design your image, you can seek some references to get ideas and apply them to your own image. Also, search to find a suitable font and soon you will reach your goal.

Need any help?

If you’d rather concentrate on more important tasks of your business and let someone else take care of your design then feel free to contact the eBakery Agency. Our designers and SEO specialists are here to help you out and transform your business.
Schedule a counseling appointment with us.

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Mohamed Ali Oukassi is founder and CEO of eBakery and has over ten years of experience in E-Commerce. He advises companies on ERP solutions, Warehouse Management, Online-Marketing and Social Media. For this purpose he also administrates the Facebook groups JTL User Community and eCommerce Küche and gives advice for retailers on both Facebook and Youtube. On the eBakery Youtube channels he also posts regularly interviews with many stars of Germany's E-Commerce Scene.

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