Instagram SEO

Many companies have been doing it for a long time and numerous private individuals or influencers also know how to position themselves and their products on Instagram in order to be successful in marketing. Along with Facebook, Instagram is an important part of a balanced marketing strategy in order to gain new fans and followers for yourself and your
brand on a daily basis and thus increase sales.

So that you and your company can still be found by interested parties and potential customers with the steadily growing number of users, you should optimize your Instagram profile accordingly. As an eCommerce agency, we will give you valuable tips for a successful Instagram SEO strategy and will be happy to advise you if you have any questions.

How does Instagram SEO work?

There are not only potential customers among the constantly growing Instagram users, but also more and more advertisers. In order to stand out from the competition and increase the visibility of your own account on Instagram, you should take certain steps, which are summarized as Instagram SEO.

Instagram prevents the indexing of the individual images by Google and only the profiles of the users appear in the search results, but with a few measures you can already noticeably increase the ranking.

Public Profile

On Instagram, the user profiles are always set to public by default. This means that
everyone who accesses the account can see the entire content. These and other options
can be adjusted in the privacy settings. Even if many entrepreneurs and private users set
their profiles to private and only make their content accessible to followers, this tactic is not
beneficial for the search engines and should be avoided. The only advantage would be a
decrease in so-called bot followers.

Instagram name

Even if this measure is obvious and logical for many, many do not adhere to it. The
personal usage should contain the most important or at least one unique keyword. It is
important not to exaggerate and limit yourself to one keyword and to make sure that the
username still looks aesthetic and not artificial. The name can be adjusted with just a few
clicks in the bio under “Edit profile”.

Optimizing the bio

The bio on Instagram is the first thing users see and can best be compared to a business
card. The bio is limited to a maximum of 150 characters and should contain the most
important information and characteristics of the company. The decisive factor here is the
use of the right keywords. Since the bio is presented in HTML format and indexed by
search engines, the importance of this SEO optimization should not be underestimated.

Here it is worth highlighting the most important cornerstones and avoiding excessive use
of hashtags and links in order not to overwhelm visitors.


Google & Co. automatically use the captions of the Instagram images and videos as meta
descriptions. These are also shown in exactly the same way. It is therefore particularly
important to proceed in a targeted manner and to create meaningful captions. The most
important keywords and information should always be at the beginning and the hashtags
should be placed at the end.

Conclusion on Instagram SEO

Instagram itself is not necessarily SEO-friendly and behaves differently than you know from conventional SEO activities. There aren’t many things you can do to optimize your Instagram profile. The steps mentioned above form a good basis to achieve a higher reach and a better ranking with the search engines.

As a long-standing expert in eCommerce, SEA and SEO, eBakery knows how to do successful marketing on Instagram and supports you from setting up your account to optimizing your channel for the desired target group and analyzing your marketing