Search engine optimization for your Joomla website. Joomla is a content management system (CMS) and is used to create websites and blogs. In the best case, these are indexed in Google and Bing, rank for certain search terms and are thus found by potential interested parties. But that your Joomla website can be found on the first page for a certain keyword is not just arbitrary. With search engine optimized content, Google and Bing classify your website as relevant and position the page in front.
Joomla SEO - How to optimize your Joomla for search engines like Google and Bing
The metadata is structured data, page title and page description. This is the first thing the potential customer will notice when they come across you in the SERP, i.e. on the search results page of your search engine. This includes the meta title, which should be your focus keyword first. In the course of the following 55 characters, you should make it clear to potential site visitors what it is about and as clearly as possible. It is only important that you do not exceed 55 characters, otherwise the title will be cut off by Google and all other possible keywords will not be indexed anyway. The meta description should describe the content in more detail. In addition, you can draw attention to yourself here by using special characters such as. You should limit the page description to 145 characters.
Similar to WordPress, Joomla also offers a user-friendly, but also search engine-friendly URL design. That means you can customize the URL of your Joomla pages. This gives you the opportunity to include your focus keyword here as well and thus increase your ranking. In addition, your site visitors can find their way around better with a structured and
clear URL structure, but the Google bot can also find their way around better when crawling your site.
Joomla alias option
The alias option is a great advantage for your Joomla SEO that other CMSs do not have. This allows you to optimize your URL separately from the page title. This gives you the opportunity to keep this short and sweet, but to go to the long-tail keywords with your URL. An example of this would be the page title eCommerce Website, whereas your URL would be ecommerce-website-by-ebakery.
This means the loading time of your page. If your Joomla site is packed with megabyte-sized images, it will take a certain amount of time to load. It may also not be loaded at all if your potential customer’s network is poor. Since Google attaches great importance to user-
friendliness, the algorithm will penalize you for loading times that are too long. What Joomla offers you against a page speed that is too weak is GZIP compression. If supported by the server, GZIP compression ensures that the server delivers a compressed version of the page to the browser. This reduces the file size of the content considerably, which can reduce the loading time by up to 70%.
More Joomla SEO measures
In addition to fast loading times, a URL structure and the keyword-oriented meta data, the content is of course also decisive. Good content that adds value is just as important as compressing images for less data in order to accelerate the page speed. This means that readers of your site should take something for themselves that they have not already been able to read on several other sites.