SEO for JTL shop: search engine optimization

As a JTL service partner and eCommerce agency, eBakery specializes in SEO and SEA. As a JTL agency, we support you in the conception and planning of your JTL shop, including the interface to the most important Internet sales portals / marketplaces such as eBay, Amazon, Rakuten, Hood.de and real.de. Our focus is always on the development of a solution that is individually tailored to you, including a synchronized merchandise management system (e.g. JTL Wawi) with professional warehouse management.

Search engine optimization for your JTL shop

Most of them will already know the basic SEO rules, because that starts with the domain
and a speaking URL. This SEO URL should be well chosen and every URL should be as
understandable and readable as possible, such as this URL for our article about JTL SEO
– we use www.ebakery.de/jtl-seo/ as the speaking URL and have this keyword a unique URL is created.

A professional search engine optimization comprises a number of measures that aim to
increase the ranking over the long term, and with this article we would like to give you important tips on JTL SEO.

OnPage SEO

The onpage optimization includes the following elements:
-Page indexing (index / follow)
-Page title
-Page Description
-Content (texts, graphics and videos)
-Page navigation HTML structure (source code) Internal linking

On-page optimization includes many other measures and should be carried out in a customer-oriented manner. For this reason, regular analysis and functioning tracking are important.

OffPage SEO

Offpage optimization includes the following elements:
Link building (Link Popularity), e.g. through
-Google My Business
-Entry in directories / directories

The aim of the offpage optimization is to achieve a higher popularity for the JTL shop. This
can be achieved the fastest way through good products and good content. The more
websites link back to your JTL shop, the higher the awareness, reputation or visibility.

How is your JTL shop found?

Use the tools available to you to control how your JTL shop is found. The Google Search Console offers a good option, but also paid tools such as Xovi, Sistrix or Searchmetrics.

Search engine optimization already begins during the development of the online shop. Before the design, hosting and going live of the JTL Shop, you should carry out a keyword research and optimize your JTL Shop for selected keywords.

What is your target group really looking for? You can find out with the help of keyword research. With various tools such as the Google Keyword Planner, you can determine which keywords (search terms) end users use to search on the Internet and how often this happens on average, for example via www.google.de.

Page title and page description in the JTL Shop

The metadata in the JTL shop, title tag and meta description are very important onpage factors and important JTL SEO measures. The keyword selected for the respective page is never missing in the page title (title tag), as well as in the page description (meta description). The content of a meta description is not used directly by Google in the ranking calculation of a website. A perfect meta description is usually in the eye of the beholder or the searcher, as the meta description is a first indicator of the content of the website for them. However, if your JTL shop is displayed on a search results page (SERP), the click rate (CTR) is an important success factor.

These are just a few tips that you can incorporate into your JTL SEO strategy, it is important never to stop optimizing, because the competition never sleeps. If you are interested in JTL SEO, we look forward to your message. As a JTL service partner, we would be happy to advise you on all your questions about the JTL shop. Start optimizing your online shop for the search engine today and trust the eCommerce agency for your digital success – eBakery.