Shopify SEO

SEO tips for Shopify

Shopify is the cloud shop system for online retailers. Whether you sell online, on social media, or in-store, Shopify has the solution.
So Shopify partners with years of experience in search engine optimization, we support you from the implementation to the administration of the Shopify shop. On this page we would like to give you helpful Shopify SEO tips on the way.

Shopify SEO URL

The domain, categories and products make up the URL in your Shopify shop. You can find the Shopify SEO URL under “Edit Website SEO” – but before you create a category or product, you should do some keyword research. The URL for the category should be descriptive, unique, and short – the same goes for the Product URL in Shopify. remove superfluous (filler) words from the URL incorporate relevant keywords pay attention to the reader-friendliness It is best to use the hyphen as punctuation marks or special characters

-avoid capitalization in the URL
-use a forward slash (/)
-avoid internal redirects
-use an SSL certificate (https: //)
-pay attention to your top-level domain (trust)


Shopify SEO Title and Description

The title tag and the meta description are also very important in your Shopify shop. With a
good combination of title tag and meta description, you can achieve a better CTR (click rate).

The title tag is an HTML element that is used to define the title of your website. In addition
to the title tag and the meta keywords, the meta description is one of the meta tags. It is a
short description of your website and should be between 140 and 150 characters long.

Internal linking in the Shopify shop

Internal links are particularly important for user flow. Since links are one of the most important ranking factors in the Google algorithm, internal linking should not be limited to navigation. Internal links should be directly related to the text you have read and should have a clear and understandable link text.

With internal links, the link force from the main page can be better distributed across all
directories. It also makes it easier for search engines and users to find content. The ideal place for an internal link is at the beginning of the page content so that the respective link can actually be clicked on. The link target should always be linked within the domain with
the same link text or keyword.

OnPage Shopify SEO

There are other OnPage measures in Shopify. One of the most important measures is an
image optimization in Shopify. In addition to the size, you should make sure that you add
an alternative text (alt attribute) to images.

-pay attention to the surrounding texts
-Image size, if possible under 100kb
-Image compression with TinyPNG, among others
-Image format, Shopify creates different versions depending on the screen size
-speaking image url (filename)
-use your own pictures several times on the website, but …
Always use images in the same context OnPage SEO is understood to mean all measures that optimize your Shopify shop. For a PageSpeed analysis we recommend PageSpeed Insights, check your website here for free. Another important tool for OnPage SEO is the Search Console. The Search Console helps you to measure the Google traffic of your website and its performance as well as to troubleshoot problems.


OffPage Shopify SEO

OffPage includes all external measures that are undertaken outside of your own website and focuses in particular on link building, including link building. Called link building. As an eCommerce agency, we can support you strategically and operationally in building links.
Backlinks are still very important. When outreach, focus on getting high quality links from
relevant websites. Link building (Link Popularity), such as B. by
-Google My Business
-Entry in directories / directories