Shopware 6 Publish Listings

Learn how to publish listings in your Shopware 6

How to create a new Listing in Shopware 6. That’s the topic of this article and the video below. We show you all important parameters and guide you step by step through the entire process until your Listing is displayed on your Frontend.

Publis new Listings under the Catalogue menu

We are currently in the administration area and go to the Catalogue menu in the left column and select our products. With the blue button you have the option to add a new product. If you want to edit or delete already published listings then you can click on the three dots of the listing and carry out your changes.

Different parameters for Listings

Here you can see the different fields for the necessary parameters such as the title and the description. Let’s go through this step by step. The title is essential of course, which is why is marked with an asterisk. You should also add a description. The product number your Shopware listing is generated automatically but you still have the choice to change it.

Furthermore, you can add the manufacturer of the product if you added it to your manufacturers already. If it’s not available yet then you can go to Catalogue, Manufacturers and add it there. If you want to have it active immediately and highlight it on your Storefront, you can do that with those switches. In the fields you can define your prices. You can select your tax rate, add the gross price, and if that lock is activated you automatically get the net price as well. Finally, you can also add the purchase price.

Finalize your Shopware 6 Listings

The next section is about your stock and shipping. You can have your Listing deactivated once your stock is down to zero. You can also set the delivery time, restock time in days and decide if you want to charge for shipping or not. Finally you can set the purchase steps, as well as a maximum and minimum purchase quantity.

In order to allow the product to be found by potential buyers, you have to assign it to the right category. Below that you can activate the visibility for different sales platforms. For the upload of media apply the classic rules we have mentioned many times in our other videos. Name your files after your focus keyword, use hyphens between multiple words, and do your page speed a favor by compressing your images down to a 100kb. This increases the loading speed of your page and in turn helps you to rank better in the search results.

Detailed Settings in your Shopware 6 Listings

Furthermore, you have settings for the release date, the EAN and manufacturer number. Last but not least, you can add details regarding the dimensions and the package. The upper fields are self-explanatory. Selling unit is a number that is defined by the quantity of the product. For example 500g in one bottle. In this case you would set the scale unit to 1, since you’re selling one bottle. Then you set the packaging unit which indicates how the product is delivered. Packaging unit plural is for a plural packaging unit that differs from the singular. With the basic unit you can define the reference specification. For example the price for 100 pieces. A quick tip. If you dont see the basic unit, you can activate it under settings, shop, and Basic Unit.

Advanced Settings

So much for the general listing settings. If you scroll back to the top, you can find further options to edit your listing. In the Advanced pricing tab you have the possibility to define different prices based on the rule builder rules. In the property assignment you can add specific information about your product, such as color or size in order to give your customers a better overview by limiting their available options. Finally, you have the possibility to generate variants of your product. After saving all these changes, we go to our storefront to see if the listing has been published in the right category along with all parameters we defined earlier.

Need any help?

If you need help setting up your Shopware 6 online shop and optimizing it, you can contact us to schedule an appointment with our eCommerce experts.



Mohamed Ali Oukassi is founder and CEO of eBakery and has over ten years of experience in E-Commerce. He advises companies on ERP solutions, Warehouse Management, Online-Marketing and Social Media. For this purpose he also administrates the Facebook groups JTL User Community and eCommerce Küche and gives advice for retailers on both Facebook and Youtube. On the eBakery Youtube channels he also posts regularly interviews with many stars of Germany's E-Commerce Scene.

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